BLOG 4
Last year, at roughly the same period, HBO was doing the promotion of
Game of Thrones ‘season 3 (GOT for those in the know). The campaigns for the 2
first seasons were well done, a kind of guerrilla marketing, and let the fans
of Game of Thrones appreciate the spirit of the series. It is also true for the
third season.
At
first, HBO based is promotion with trailers which became viral (which is the same -but bigger- for the fourth season trailers: 1 & 2 ). And thanks to that, HBO take the advantage of
it to make the advertising of season 3 a real success. Last year, everyone was waiting for the third
season and the appearance of a shadow of a flying dragon on poster had a great
effect.
 |
| ©HBO |
“Yes, there will be dragons in the season 3.”
This is what can think the GOT watchers by seeing this poster. Nothing extravagant you will say. But HBO used
the flying dragon as the main symbol of this advertising. This is why last
year, on a page of The New York Times
there was the shame shadow of this dragon, flying over articles. A smart
callback of the poster but also the same idea: be present in the mind of GOT watchers, and remind them that
“Season 3 is coming”. Dragons are everywhere, so is the GOT season 3 in the
mind of people. However it’s a pity that
articles were fake, but nonetheless, they remind the Game of Thrones series,
and it’s still brilliant!
 |
| via Adweek |
And HBO did not stop its advertising here.
Because they want to catch attention of
everybody, and maybe intrigue those who didn’t know yet this (awesome)
series, they put the huge shadow of the flying dragon on HBO building in Los Angeles.
Thanks to that, the target audience (not everybody but nearly) was like
involved in the campaign, looking for other dragons.
 |
| via Adweek |
It is a simple advertising but which efficient, clever and had a great
impact on New York Times readers,
population of Los Angeles but also all around the world.
I can't wait to see the promotion of season 4 by HBO!
No comments:
Post a Comment